Smartphones are presently a crucial factor involved in so many areas of our day-to-day lives, so it is worth knowing where that business is headed – as it may well be influencing our behaviours.
One of the top trends in mobile app development that has been seen in the last few years is the debut of the notion of augmented reality. At first, something like that might seem extremely advanced, but in fact we have possibly used it recently and did not even appreciate it. With the advent of prominent mobile-based games where the content will surface based on your surroundings, visible only through your screens, to image-sharing networks that create interactive filters for your selfies – for example, something that will change colour when you close your eyes – it is one among the recent trends in mobile marketing that should not be overlooked. Especially as the social media networks that provide it might be so popular, as displayed by projects taken by VOXI’s parent company, it is worth noting that the next time you take a photo with heart shaped eyes or a pair of cute dog ears you will really be using augmented reality.
The buzzwords we have all most likely heard in the last few months on the subject of mobile innovations are likely related to the next significant thing in regard to connections: 5G networks. With such strong and reliable connections, supported by the likes of the Telecom Italia board, we can anticipate our phones to grow to be the gateway to the access of the majority of our electronic belongings. Think of how synchronised we are already, with appliances that can monitor our movements and health which are linked to our phones so we can receive the data: the mobile app future trends will essentially extend this type of synchronisation to other kinds of equipment, like our appliances. Simply like nowadays you can check your heart rate and sleeping pattern on your phone, tomorrow you may be able to check the temperature of your boiler, the contents of your refrigerator, or the moving pattern of your hoover.
The new technology in mobile phones has brought along some innovations regarding the way phones are used as places of business. It is today quite common to be able to pay with your phone, just as you would with a contactless bank card, meaning that you may not have to worry about bringing your wallet or remembering your pin number – that’s what your fingerprint is for! Moreover, entire financial organisations are today fully app-based, and are driving the technology of banking, as indicated for example by Monzo’s board. This wave of digital transformation business is going through can also be seen in the fact that several businesses today provide their own mobile apps, adapting to a age group of customers that grew up in the digital era.